IdeaPaint, the dry erase wall coating solution from ICP that has helped bring ideas to life in classrooms, workplaces, homes and more, has been reformulated to deliver greater benefits to both applicators and end users.

Available in IdeaPaint WHITE and IdeaPaint CLEAR, the new formulations streamline the IdeaPaint portfolio while delivering one-coat application, increased shelf and pot life, and greater long-term durability.

“This new formulation is not just an improvement on our groundbreaking technology, but a bold new direction for dry erase coatings,” said Aaron Dimmel, brand manager, IdeaPaint. “Applicators will discover the difference with a faster and more convenient application process, and end users get to enjoy superior dry erase performance in fun, collaborative new spaces.”

IdeaPaint WHITE and IdeaPaint CLEAR benefits include:
• An easy single-coat application process
• 4H-5H hardness rating
• 12,000 scrub rating
• 24-month shelf life
• 120-minute pot life
• BPA-free
• Tin-free
• Greenguard Gold certified

“The single-coat application is a significant improvement over our previous formulations, which typically required two coats,” Dimmel added. “Now, contractors can deliver a complete dry erase package more easily and with greater flexibility, and they can move on to the next job faster while remaining confident that end users will enjoy a long-lasting solution. Additionally, homeowners and other end users can purchase IdeaPaint with confidence knowing that if they can apply regular paints, then they have what it takes to apply IdeaPaint, too.”